I'm enjoying a little break this month from the constant pressure of making sure I have inventory ready for the next craft show/market/promotion on Etsy... it's allowing me some thinking time to consider how better to brand myself this coming year, and what items I need to focus on making. One of my frustrations with myself is that I have 847 different ideas flying around in my head on any given day. But of course I don't have the time to spend on 847 different ideas. Knowing I don't have the time frustrates me and makes it hard to focus, and then I don't know where to start. So, I have to narrow it down a little.
The branding thing is difficult for me. I'm far too fickle when it comes to my shop's banner designs. And my color favorites change with the seasons. But I am going to get a stamp made based on a screenprinted business card my brother made for me last year. I'll use it with some washable ink to label my items, and scan it into the computer to use on my banner. If the name/font stays consistent, maybe a quarterly color and image tweak will not be a big deal.
I think my 2010 shop inventory will look like this:
Market bags - made from repurposed vintage bed and table linens.
Tote bags - sturdier fabrics like curtains and upholstery remnants, with appliques and other decoration.
Hip bags - for the fall and winter only, made with repurposed sweaters.
Aprons - hobby aprons made from canvas and vintage decorator fabrics with appliques and pockets
I'm cutting out the drink coasters because there are nicer ones on Etsy and they're a pain to make. I may make some lapel pins up and list them to see if they get noticed... they sell well at the fairs, but haven't tried them on Etsy. I'm also going to make some repurposed t-shirt scarves and kids' tunics, but am going to sell them in local boutiques. I made my neice some cute-as-a-button hats for her American Girl dolls out of scrap wool from my repurposed sweaters... but see, that's another project.
Now I'm just rambling...
What are you going to work on this year? Are you focusing on any new items for your shops, or just reworking what you've got?